The Principles Of Questionnaire Design - The Good, The Bad, & The Complicated

Expected Outcomes:

• The different modes of data collection method
• How to design questionnaires based on the various methods
• How to plan a questionnaire to ensure research objectives are met with logic in place
• How to phrase questions?
• When to use open-ended, semi-open-ended and close-ended questions
• How to obtain attributes for different research needs?
• The nature of different rating scales – binary codes, 3-point scales, 5-point scales, 9-point scales, line scales and others
• Translating qualitative findings into quantitative questionnaire
• The best practice of questionnaire design
• The do’s and don’ts of questionnaire design

Who should attend?
Market researchers, Marketing Department, Human Resource Department, Customer Serive Department

Duration of Course – 2 Days

Detail course outline

Day 1

• Understanding the researh objectives
• Understanding the research delivery and how it affect the way a question is ask
• Different modes of data collection methods
• The nature of scaling techniques and question types - The why, the what, and the how
• Questionnaire design process flows
• How to use qualitative research findings to design questionnaires?

Day 2

• Question phrasing
• The do’s and don’ts of questionnaire design
• Essential questions to include for various research methodologies
• Case studies and hands-on workshop

For more information, contact us at info@ao2consulting.com